Yes, I’m taking a Dave Ramsey course on budgeting and personal finance. Today’s lesson included a short speech on what the United States as a society is teaching its youth about credit. To be blunt, Mr. Ramsey’s point that “credit” is the only product that we as Americans get down on our hands and knees and pray to the supreme FICA god that we are allowed to purchase this product (credit) such as when purchasing a home and thereafter be seriously gouged financially because of this purchase. We didn’t used to be this way in this country. The credit card is a fairly recent invention. And now we have college students graduating with more debt than they can handle. Homeowners are losing their homes. And why is this?
Because we are being taught at an early age that buying on credit is easy, rewarding, and instead of being painful (such as it could be if you were forking over actual Benjamins instead of piece of plastic) it is an enjoyable and even prestigious activity. Ever notice the smirk of a businessman when he has the flashiest credit card at a company luncheon and boats, “This is on me.” And the reason this “ease of use” of credit cards (when it actually used to be considered a sin) is prevalent is because it’s profitable for big business and they’ve figured out in a very Jungian way how to condition the minds of young adults how to think about credit.
Instead of running away, we as Americans embrace credit. It’s a way of life, the American way. But this only leads to an inability to climb higher on the socioeconomic scale. In other words, the broke stay broke. And it’s like Pavlov’s dog. When we see a credit card, we see something personal that we don’t want to part with, a friend that’s been with us when times are tough, something that we dare not leave home without.
Here’s an interesting toy: Credit Card Barbie (not the actual name). I think Barbie dolls are great, but here’s one that comes with a toy credit card. When the card is swiped, the machine says, “Credit approved!” with a cheery voice. And when the debit limit is reached, it merely resets. What are we teaching our children? Yikes.
It’s this imprinting onto our psyches that is so Jungian. And remember, Jung was hired by many companies in determining on how best to appeal to the psyches. And because Jung is spot on with his analysis, these marketing techniques work. Yes, it would be wonderful to apply Jung in a more constructive manner with regard to the welfare of our children, but who would promote such a thing? The U.S. government? No, they would rather research how the brain works chemically and biologically so they can grant medical companies to develop pills that would accomplish much the same thing only with psyches balanced naturally instead of being chemically induced.